Key info

  • Paige X. Cho - note the period after the initial!

  • Pronouns are She/Her

  • Media Director @ Bolster

  • Identifies as Cultural and Linguistically Diverse (CALD)

  • Based in Naarm, Melbourne VIC Australia

  • Handy links you might want are my LinkedIn, Bolster’s LinkedIn and Bolster’s site

  • To save my pic, right click on my face to the right and save it to your device! Or use this link.

Shorter Bio

Paige X. Cho is a marketer curious about consumer psychology, advertising and data insights. She’s the Media Director at Bolster, an entertainment & culture marketing specialist agency in Melbourne, Australia. Clients include Splendour In The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls, Laneway, Beyond the Valley, Pitch, RISING, Let The Eat Cake and many more.

Longer Bio

Paige X. Cho is a marketer curious about consumer psychology, advertising and data insights. She works at Bolster, an entertainment & culture marketing specialist agency headquartered in Melbourne, Australia. Her current role as Media Director combines her background in psychology, her passion for advertising and over 16 years in the music industry. Over the past ten years at Bolster, Paige has worked on the likes of Splendour In The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls, Laneway, BTV, Pitch, RISING, Let The Eat Cake and many more. Paige specialises in advertising strategies, and is fluent in paid channels like Meta, TikTok, Snapchat, Google Search, YouTube, publishers, audio (radio, podcasts, digital), native content, programmatic, outdoor and TV (BVOD, linear). She’s also very interested in using AI in ethical ways to help the arts industry thrive and bring the best outcomes to arts audiences.

Beyond her role at Bolster, she is also deeply committed to fostering access and equality in music, especially for women of colour. She is currently a Board Member for Melbourne Fringe Festival. She was also on the board of The Push for three years, a two-time AIR Women In Music mentor and has contributed to organisations like Creative Victoria, Music Victoria, Create NSW, The Environmental Music Prize and AIR in various advisory and assessment roles.