The Victorian Music Development Office (VMDO for short) has been absolutely killing it. The VMDO is tasked to help grow our local music industry with a special focus on small/medium businesses. I was lucky enough to attend and have my mind blown at their recent Unconscious Bias class, and have had their networking breakfasts on my to-do list for a while now.

So I was absolutely thrilled when Katie Stewart asked if I’d be interested in hosting a Bolster digital masterclass for the music industry, as part of their Experts In Residence program! Previous Experts In Residence include Andrew Fuller of Clearview Legal Council, Sally Christou of the Victorian Chamber of Commerce and Industry (around HR) and Paul Luczak & Mark Rice of The Gild Group (covering finance for music businesses).

I haven’t fully finalised the curriculum for the 3-hour class yet, but it’ll be focused on paid advertising, specifically:

• Channel planning, with a look at what each platform excels/sucks at, what your campaign needs and how the channels can work together (this is a key step to a successful campaign but most 101 digital classes seem to gloss over this like me during a Star Trek film)

• Campaign structuring

• How to get started across all these platforms (easy takeaways for class participants to use as a reference guide later)

• Machine learning 101 (my fave)

The session will be on the morning of Tuesday May 28, and it’s free for Victorian music businesses. Places are strictly limited, and you can apply here.

P.S. there will be a lot of GIFs in my presentation in case that’s a problem for you.