Facebook’s been in the news a shit ton lately, and I’ve gotten a few emails from Bolster clients (of varying degrees of panic) about what it means for the music industry. Does it change the advertising game for us? Or is it still business as usual for festivals, labels and promoters on the platform?

I wrote a HUGE breakdown of what’s happened, what Facebook’s been proactively doing and what it means for Bolster’s clients on Medium.

It’s long. Sorry. I tried. There was too much stuff to mention. Make a cup of tea and enjoy. (And then immediately go to your Facebook settings and lock that shit down.)