BIGSOUND 2018
With Bolster, I’ll be doing a workshop on data, metrics and reporting. Specifically on understanding advertising and social media metrics, why you should care, and how to figure out if you actually did well. Metrics are not a one-size-fits-all situation. Different campaigns have different benchmarks to begin with, and even within a campaign, different ads, targeting or channels can be/should be used for different purposes. For instance, is this $1,000 you’re spending here to drive awareness to prospecting audiences, or to drive conversions to high intent users who already know about your product?
The workshop will be at The Judith Wright Centre on September 5 (day 2!). More details here!
P.S. Bolster Co-Director Alex Zaccaria is also doing a panel on data, Creative Director Nicky Humphreys is on a design/branding panel, and Bolster Content Director/LNWY.co Editor Darren Levin will be speaking about content creation.
P.P.S. Also annual reminder that I have terrible eyesight so please say hi if you see me because I probably can’t see you.
