I’m currently the Media Director at Bolster, Australia’s premier entertainment & culture marketing agency. I’ve worked on campaigns such as Splendour In The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls, Laneway, BTV, Pitch, RISING, Let The Eat Cake and many more. My work is a fusion of my psych degree plus 15 years in music and advertising, which I leverage to help my clients sell out without selling out. I’m fluent in paid channels like Meta, TikTok, Snapchat, Google Search, YouTube, publishers, audio (radio, podcasts, digital), native content, programmatic, outdoor and TV (BVOD, linear).

Beyond my role at Bolster, I am deeply committed to fostering access and equality in music, especially for young people, people of colour, and women/GNC. I’m a two-time AIR Women In Music mentor. I was on the board of The Push for three years, and have contributed to various advisory and assessment roles for organisations like Creative Victoria, Music Victoria, Create NSW, The Environment Music Prize, AIR and more. I’m currently a board member for Melbourne Fringe, our premier multi-disciplinary arts festival.

On a lighter note, I’m all about the simple joys—the perfect egg salad sandwich, random science facts, library books, techno and all-girl indie bands.