My prediction for 2020 was cultural diversity… Was I right? And what’s on my radar for 2021?

I may not be travelling to Brissie for BIGSOUND, but I’m still talking at the conference! Find out more about my 2 virtual sessions.

CAMPAIGN NOTES is a series where I delve into other people’s marketing campaigns that I think are rolled out beautifully. This post looks deeper into All Time Low’s great livestream concert roll out.

CAMPAIGN NOTES is a series where I delve into other people’s marketing campaigns that I think are rolled out beautifully. In this post, I dig into Nine Inch Nails’ merch push during the pandemic.

The music industry is in pieces because of COVID-19. Here are some of my worries about how the pandemic will affect not just musicians but the wider industry.

Not even a pandemic can stop The Push for delivering value to its users! Thrilled to be facilitating four music industry masterclasses for The Push over the next couple of months, on behalf of Bolster.

Why do we play certain songs to death? What do we consider before we add a tune to a Spotify playlist? What’s the catalyst for you to share a song with your best friend? Obsessing over music goes deeper than the actual story. Enter… storytelling.

Watch my appearance on the “Old Media, New Media” panel with Melbourne International Jazz Festival.

We’re proud to announce that we’re doing Side B again, especially at a time when people need it most. We’ve also made it free and on Zoom to be accessible for anyone (not just Bolster clients in Sydney and Melbourne). I’ll be co-presenting the second Side B Session, an updated state of play (since so much has changed since we presented this last in October).

I’m very excited to be taking part in the next VMDO Networking Breakfast on Wed May 13 on behalf of Bolster! Find out more and register here.

The world right now is scary and weird. But humans are also funny. We react to situations in really odd ways. Here are some of my predictions of behavioural/societal changes I reckon we’ll see as a direct result of this pandemic.

Stoked to reveal that I’m in Music Victoria‘s 2020 Cultivate program! The program is a women-only leadership program for the music industry, and is running in partnership with the Victorian Government.

What is Spark AR, how do you make one, and most importantly… how do you get people to use them?

Hootsuite and We Are Social have just published their excellent annual report about how the world uses the internet for 2020. Here are my key takeaways for Australian advertisers:

Facebook’s annual State of Disruption Report came out at the start of October, but it’s taken me 2 months to digest because it’s a hefty 72 pages long. Here are three of my fave Facebook tips for building businesses to break industries.

This year was a milestone year for me – 10 years in the music industry. An entire bloody decade. Here’s a list of some things I did in 2019 that stuck out in my head.

I’ll be visiting our capital to run a workshop for MusicACT aimed at music industry professionals keen to implement digital marketing for the first time.

Another year, another BIGSOUND, another post-BIGSOUND cold ? Here’s my annual list of highlights and discoveries in Brisbane with my Bolster fam.

I covered off the A-Z of new music marketing at CHANGES. Here’s a deeper breakdown of 3 of my favourite things we covered.

I was fortunate enough to speak at EMC Connect’s panel on The Growth Guides: Prioritising Community panel. We discussed how to build strong online and offline music communities, and what is key for generating support, real engagement and fandom (not just stats).