The #SITG2019 campaign marks my fifth year of working on Splendour In The Grass via Bolster, and this year was pretty epic. Not only did we sell out the festival at a record capacity, but this time round Bolster’s Creative team also got involved.

It was business as usual for me this year running the paid digital strategy and advertising, working closely with Secret Sounds’ internal team on organic social. The art concept was by ARIA-nominated Lee McConnell (you might recognise his work with Jack River and Dunies). The Bolster Creative team then designed and built the website from the concept to make a pretty ? site.

Happy Splendour 2019! See you at front of stage for Warpaint.