Thanks again to Sarah and the Music Victoria team for shipping me off to Ballarat for a wonderful edition of the Live Music Professionals conference.

I did an introductory masterclass on advertising for live music, specifically for venue owners, venue managers and band bookers. The hour-long session covered SMART goals, matching metrics to those goals, creating a plan, understanding your performance… and knowing when things are absolutely outside of your control.

Check out this page to see what masterclasses, workshops and talks I’m doing on behalf of Bolster. And learn more about the wider Live Music Professionals program here.